Category: SEO

How to Use Internal Linking for the Greatest Effect

Internal link building is often a method is heavily overlooked within the SEO community. However it can be an extremely effective tool if used properly. Internal linking is also a good method of letting Google and other search engines know exactly what pages you want to see listed within the results.

If you use it effectively you will see the results come in overtime as your most popular pages start ranking well.

Linking To Pages To Help Users

One of the main purposes of having a website is to help our users find exactly what they want; this is even truer if you own a blog. Linking to other pages on our website will highlight to our users which site content is relevant and what content the search engines will index. Besides this it will also keep your users on your website longer meaning a higher chance of getting a conversion. This can even mean a conversion through them liking your Facebook page, or opting in.

One way to do this is to either link in our content when you find an opportunity or when it’s relevant. Having two pages that are similar could warrant you to link from one of them to the next. This is an opportunity to take if you think it will help your site users. As well as this there is an opportunity to link to your ‘Most popular pages’ you might have seen this implemented on other successful blogs. It’s there for a reason as it enables your users to see exactly the value of your website in a short time period of time.

Linking To Help Other Pages’ Rank

Besides just linking to a page because it helps your users, it will have the side effect of actually increasing the rank of your other pages. This is especially true if you’re linking from a high authority page. If you find that one of your pages isn’t ranking how you want it to be you can actually implement an internal linking strategy to ensure that tour others pages are getting the link juice that it deserves.

However you should implement this strategy with caution. You don’t want to be inter linking too often as it will adversely affect your current page. If you take it sensibly then it can work to good effect.

To Help Your Home Page

The homepage is often the most important page on any website so any extra link juice won’t go to any harm. Sometimes other pages on your website can gain a lot of popularity through a good blog post. This can provide you with a great opportunity to link to your homepage and give it some of that authority. Doing so could actually positively help how your primary keyword ranks within the search engines, especially if you use the specific anchor text present.

However make sure you change what keywords you use to link to our homepage with as it could look suspicious. Also be aware of competitors seeing exactly what keywords you are trying to target.

How the Use of Social Media Can Drive Traffic to Your Website

For as long as merchants have been selling goods, they’ve needed to attract potential customers to browse their wares and commit to purchase. In the digital age nothing has changed, and as more companies establish their web presence they need to find ways to make sure they have the online equivalent of footfall to convert browsers into customers.Most of SEO company Melbourne using Social Media to drive traffic on website.

Directing people to your website and converting those potential customers into sales sounds like a straightforward proposal but it’s easier said than done. While there are plenty of benefits to trading online, you’re also launching yourself into a space where you have to jockey for position with dozens of equally easily accessible competitors.

One way in which you can drive traffic to your site is through the use of social media. Building a social media following that trust your brand can yield more click-throughs and the more clicks you get; the more likely they are to convert into sales.

  • Creating Shareable Content

One of the ways that social networking has revolutionised how websites gain traffic is in the generation of content that is easily shared on social networking. The creation of videos to be uploaded to websites such as YouTube and Vimeo, photographs for sharing on Flickr or Instagram and audio blogs posted on AudioBoo gives a whole host of new ways in which you can get your message across to your potential audience.

An increasing number of companies small and large are staking their claim on social media sites such as Tumblr and Pinterest. With these sites, primarily geared towards sharing images and video, there’s an option to enable click-through links directly from the posts. Posting compelling content on these sites can lead to users sharing items of interest through re-blogging or re-pinning. This in turn generates interest in your brand and will draw people to your site.

  • Hashtagging

Hashtagging, or adding a # symbol to the start of a key word in your social media messages, can greatly assist people with an inherent interest in your product to find you in the morass of information that passes through social networking channels every single day. Many social network users use hash tags to search for content that’s relevant to them, so choosing how to tag your posts carefully can make all the difference when it comes to people reading your posts or passing you by.

  • Clicking Through

Sharing links on social media is a great way to get people to visit your website. As you build your followership on Twitter, Tumblr and Facebook, posting links back to your website with interesting and intriguing synopses can do wonders with enticing people back to your site to read the substance of what you have to offer.

Posting on Pinterest comes with an added bonus. Including the cost of an item in a photograph includes a price tag on the picture, turning your Pinterest boards into a second shop front and drawing people in to look at your wares.

Conclusion

As people carry out more of their social and consumer activities online, there is a growing value in mastering social networks and making them work to your advantage. Finding what is of interest to your customers and creating compelling content that draws them in is the first stage in the process of getting them to visit your website and see what you have to offer. Include some links to the parts of your site you really want your visitors to see and watch your page views creep upwards.

Is Your Ecommerce Site Making These Costly Mistakes?

One of the reasons that many ecommerce businesses fail is that they make careless mistakes. The good news is these mistakes are easily fixed. Whether you choose poor quality landing pages or fail to include shipping information, your ecommerce business may not appeal to customers. The following are just a few mistakes ecommerce sites make and how to fix them.

  • Landing Page Woes

You spend all that money on PPC ads, but then your landing page leads customers to a completely useless or irrelevant section of your site. Carefully consider what you’re saying in your ad and then choose a landing page that makes sense. For example, if your ad is about a huge sale, link the ad to a landing page that explains the details of the sale. On the other hand, if your ad discusses information, the landing page should be the article that goes into further detail.

  • Difficult or Missing Site Search Features

It should be easy for customers to search your website for the products they want. If your site isn’t designed in a way that allows for easy maneuvering, you need redesign the site. A search feature should not only be listed on each page, but your pages should have links that allow customers to easily move throughout the site, such as Home buttons.

  • Lack of Product Content

One of the worst mistakes you can make is to not providing enough content about your product. A product page should have a thorough description, multiple pictures, and sometimes even videos. If customers have to go to another site to learn more about the product, they may just buy the product from that site instead of yours. If you’re not good at writing descriptions, hire someone to do it for you.

  • Missing Shipping Information

Last, but not least, customers do not like surprise shipping rates. They also don’t like having to go through the entire checkout process to find out how much the shipping will be. Provide easy access to this information so that customers can easily calculate the cost with a shipping estimator tool or a chart that lists how much the shipping will be based on weight or cost of the order.

Your ecommerce business doesn’t have to fail. Spend the time fixing these little mistakes so that your website can be as successful as possible. The more convenient you make it for customers to find the information they need, the better chance you have at making sales. The good news is these mistakes are incredibly easy to fix and most can be completed in a matter of minutes.