For as long as merchants have been selling goods, they’ve needed to attract potential customers to browse their wares and commit to purchase. In the digital age nothing has changed, and as more companies establish their web presence they need to find ways to make sure they have the online equivalent of footfall to convert browsers into customers.Most of SEO company Melbourne using Social Media to drive traffic on website.
Directing people to your website and converting those potential customers into sales sounds like a straightforward proposal but it’s easier said than done. While there are plenty of benefits to trading online, you’re also launching yourself into a space where you have to jockey for position with dozens of equally easily accessible competitors.
One way in which you can drive traffic to your site is through the use of social media. Building a social media following that trust your brand can yield more click-throughs and the more clicks you get; the more likely they are to convert into sales.
Creating Shareable Content
One of the ways that social networking has revolutionised how websites gain traffic is in the generation of content that is easily shared on social networking. The creation of videos to be uploaded to websites such as YouTube and Vimeo, photographs for sharing on Flickr or Instagram and audio blogs posted on AudioBoo gives a whole host of new ways in which you can get your message across to your potential audience.
An increasing number of companies small and large are staking their claim on social media sites such as Tumblr and Pinterest. With these sites, primarily geared towards sharing images and video, there’s an option to enable click-through links directly from the posts. Posting compelling content on these sites can lead to users sharing items of interest through re-blogging or re-pinning. This in turn generates interest in your brand and will draw people to your site.
Hashtagging, or adding a # symbol to the start of a key word in your social media messages, can greatly assist people with an inherent interest in your product to find you in the morass of information that passes through social networking channels every single day. Many social network users use hash tags to search for content that’s relevant to them, so choosing how to tag your posts carefully can make all the difference when it comes to people reading your posts or passing you by.
Sharing links on social media is a great way to get people to visit your website. As you build your followership on Twitter, Tumblr and Facebook, posting links back to your website with interesting and intriguing synopses can do wonders with enticing people back to your site to read the substance of what you have to offer.
Posting on Pinterest comes with an added bonus. Including the cost of an item in a photograph includes a price tag on the picture, turning your Pinterest boards into a second shop front and drawing people in to look at your wares.
As people carry out more of their social and consumer activities online, there is a growing value in mastering social networks and making them work to your advantage. Finding what is of interest to your customers and creating compelling content that draws them in is the first stage in the process of getting them to visit your website and see what you have to offer. Include some links to the parts of your site you really want your visitors to see and watch your page views creep upwards.